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It is one of the most closely guarded logos in the worl.the NFL shield. Even with some of its tweaks over the years, the brands that stand with the NFL and its shield, and the programs they represent, have often been best in class, just as the league presents itself as one of the premier, …

As other mega-events like the Super Bowl, NASCAR, the NBA Finals, the All-Star game, golf's U.S. Open shied away from large scale media activation and branding with many of their partners toward more subtle and community-oriented activation, the tennis US Open has moved steadfastly ahead in telling its stories, growing its base and solidifying its …

When the casual sports fan thinks of the Hall of Fame, usually the first thought is basebal.s shrine in Cooperstown, New York. Basebal.s long-time position as.The National Pastim. and its long-standing summer enshrinement weekend have given the Baseball Hall of Fame a recognition position that none of the other.Hall. have been able to challenge. Their …

The question often asked with social media these days is a simple on.how does it make mone. With all the work being done to give fans more insight and access to athletes and properties, very few if any can prove that the efforts on their own can translate into hard sponsorship dollars. Increased visibilit. Yes. …

It was only a few years ago that Marvel Entertainment caused an uproar amongst baseball traditionalists by trying to put spider webs on the bases at MLB games as part of their promotion for the first.Spiderma. movie. The backlash caused MLB and Marvel to scale down the promotion and saved the.sanctity of white base. for …

With the first hint of fall you start to hear the bounce in thousands of parks and recreational centers across the tri-state area of New York, New Jersey and Connecticut. It is the thwack of kids from four to their mid-teens dribbling and passing soccer balls. Like baseball and softball in the spring, fall soccer …

It is sometimes the simplest of moves that make the most sense and can set the pace for others. This week, St. John's University decided that they would have a designated, unbiased person have a credentialed spot for all their hoops games and be credentialed as a “Twitter” member of the media. His name is …

Recently there has been more and more talk amongst media outlets of sharing content, especially for sports. Media Post laid out an extensive plan with many of the top newspapers looking to share editorial over the next few months , which will certainly give outlets that have already cut back on travel the advantage of …

One of the keys to minor league promotion is buzz…buzz leads to ticket sales and family fun, which is key when you are limited on marketing stars, who on the minor league level, are very transient. With that in mind one of the keys in buzz is always “new” or “fresh” or “first” or “record …

The ability to have to aggressively build brand amongst major professional teams is needed the least by the teams of the National Football League. Revenue sharing, national television, superior ticket sales on a season basis and a tremendous in-game atmosphere give most teams a base to be discriminative in their brand building exposure, as opposed …