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Sports is always a game of extremes…those who excel get the spoils, those who don’t get…well…nothing. However even worse than losing is mediocrity. In sports fans gravitate to the winner but can also tolerate the loser, and those who lose the most always have a sort of macabre curiosity. We never remember the 8-8 New …

With every passing week the global transparency of sports events continues to grow. Whether it is high school hoops stars looking to build their brand and their game going to Israel, Emirates Airways using the Breede.s Cup in Los Angeles as a prime global marketing tool or more Chinese brands signing endorsements to promote brands …

As we move towards the end of what has been a challenged year for many in the brand activation side, we are seeing more and more unique ambush plays and creative sponsorship partnerships designed to extract every dollar, or generate dollars and interest, with every passing day. The moves are probably coming more out of …

While most of the world views the Silicon Valley for its high tech innovation and nearby Sonoma for its wines, there is no doubt that a great deal of sports branding and innovation is continuing to flourish in the region as well. While it is true the Oakland .s remain challenged for a new stadium …

The last year has seen more athletes embrace issues for social change and cause marketing as part of their platform than perhaps any other period. Is it because smart business minded athletes and the representatives see what is going on at the fan level with the economy and have more of a sense to give …

The linking of pawn shops and boxers may not have always been a positive experience, but this week, as part of the promotional campaign for the title bout between Miguel Cotto and Manny Pacquiao, “Pawn Stars” and boxing will share equal billing. That is because The History Channel, working with Top Rank and the Leverage …

He came of age with the “Image Is Everything Campaign” eventhough his best tennis was years ahead. He came back from the bottom to be a successful professional, and even without a formal education made education is legacy in his hometown. Yes now that Andre Agassi writes an honest accounting of his life and career, …

The World Series is now over, the NBA and NHL seasons have begun their long stretches, college football is missing a compelling weekend matchup, the luster of the NYC Marathon is gone and the NFL is passing its midpoint. So into the mix when there is a lack of marquis events this weekend falls the …

The debate has gone on for several years as to what the value of the live event is with regard to sports. In this age of instantaneous, multimedia applications with hundreds of applications, why do we need to watch anything live or be there in person for i. After all we can google, youtube or …

The twitter debate with regard to athletes and celebrities rages on as to what is acceptable and helpful and what is detrimental and contrived, and what at the end of the day is actually the best mix for use in the social networking space. Much like other media that have launche.sports radio, blogs, website.the initial …