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There is perhaps no more global sport on the professional level than baseball. At some level of the professional game, over 35 countries on five continents are represented, and the number grows each year. Major league Baseball International spends millions developing players around the globe, and the results can be seen in recent weeks, when …

On Monday coming home on the train I got an email from my colleague Rich Sandomir of the New York Times who asked me if I had heard Jay Larkin died. It was so very sad news. Jay was one of the few mentors that I had…I learned more from him in a little over …

The sport of racing, be it horse or auto, has always been very friendly to the Garden State. From legendary Raceway Park and Wall Stadium to the Meadowlands and Monmouth, local fans looking to get their fix of fast cars and horses have never really had to go far. NASCAR's own statistics point to New …

This past week has seen two prominent sports names…LeBron James and Brett Favre…dragged into the middle of controversy by being invlved in stories that were sort of on the record sort of not, but both show the continued issues media have with ethics, the battle to get out unique content and the growing rift between …

Many people may not know what UNICO is http://www.unico.org/, but millions have been touched by their support. The largest national Italian-American service organization with a large presence in New Jersey, the group spends countless hours fundraising thousands of dollars community by community for charities ranging from help for the elderly to cancer and life threatening …

Granted there is a labor dispute in the distance and the Jets still have issues in the New York marketplace with PSL's, but it is hard to argue that even in a challenged economy the brand of the NFL remains strong and gets stronger. It can be argued that the opening of training camp has …

This spring and summer, perhaps more than any other offseason, the Pac 10 Conference and its schools have made headlines that have transcended game coverage across the nation. Whether it was the continued controversies surround USC, the expansion and shift of schools, television contracts, Bowl alliances, coaching shifts, the Pac 10 has grabbed its share …

The UFC has been a textbook example of brand growth using both the digital and traditional space in the past five years, even getting profiled by Mashable on their social media platforms. They have followed a playbook first se (and then abandoned) by boxing and then by the WWE in using traditional TV and media …

It used to be that big tobacco was the premier advertiser in sports, with lavish commercials, promotional campaigns and funding for both traditional sports and especially for sports like tennis and auto racing. However with the scrutiny and regulation of the industry all that money disappeared in sponsorship in North America. At the same time …

The New York Islanders have had their issues trying to build a new arena on Long Island, and continue to look to find unique ways to build brand and regain some of the poition in the New York hockey market that they enjoyed during their glory days. That push is going to be made even …