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Why Mayweather Is Money…
For those ‘Rocky” fans, the business side of Floyd Mayweather is a lot like the image of Apollo Creed before he takes on “The Italian Stallion.” Pick the venue, but the flowers for the Mayor’s Wife, create the package for your challenger and collect the big pay day in the best suits. Control the brand …
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New Tool Helps Sport Think Globally, Speak Locally…
One of the biggest challenges for American brands, teams and leagues today is literally getting lost in translation. As sport continues to expand globally, understanding culture, language and tradition becomes more and more important, and with the advent of social media, the ability to make a misstep and be deemed “the ugly American” can happen …
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Lorem ipsum dolor sit amet neque vitae mauris. Etiam malesuada ultricies. Nullam ut nunc odio eget volutpat a, rutrum ac, magna. Nulla facilisi. Nullam justo. Sed leo tristique senectus et ultrices sit amet, consectetuer adipiscing ornare. Nullam vulputate luctus. Nulla interdum libero. [video_embed video=”100779503″ width=”700″ height=”400″] [divider height=”30″] Praesent odio ac turpis luctus eu, ornare …
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As Regulations Change, Will .Fans Be the Engagement Platform of The Future?
Every day we comb the digital world looking for new, more efficient and unique ways not just to engage, but to engage more effectively. If you are a league, a team or a brand in sports and entertainment, you spend hours trying to use the most effective tools to quickly and cleanly reach not just …
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